About Us

The only competition that matters is the one within.

It's a Mindset

We believe that true strength isn’t about competition against others — it’s about pushing past who you were yesterday

We build gear for those who grind against themselves, one rep, one WOD, one day at a time.

A commitment to personal growth - we’re your partner in that quiet, relentless fight.

Made For your journey

Our gear is designed to move with you through every burpee, snatch, and muscle-up, crafted for the athlete who seeks progress over perfection.

From breathable tees to durable fits, every piece supports your grind, crafted to help you get fitter—day by day, step by step.

Whether it's a personal best or a tough AMRAP, MEVSME is there to fuel your journey against yourself.

Born From CrossFit

Founded in 2025, we’re a small team with big dreams, rooted in the CrossFit community and driven by the idea that the real victory is personal growth.

Our apparel reflects that ethos; simple, bold, and made for the fight to outdo your yesterday self.

BEAT YESTERDAY'S YOU

WEAR THE MINDSET